SL Next Level Entertainment & Management is an award-winning, founder-led agency specializing in experiential marketing, event production, strategic partnerships, public relations and VIP hospitality.

Based in Atlanta and serving national and international markets, we help brands, organizations and hospitality partners transform business objectives into culturally relevant experiences that attract attention, strengthen relationships and create measurable value.

Our experience spans retail activations, corporate events, entertainment, media, luxury lifestyle and large-scale consumer programming. Led by Founder and CEO Gen Johnson, SL combines senior-level strategy, cultural intelligence and hands-on execution from concept through completion.